Gym revenue reporting and membership analytics
Two numbers matter every month: what your members owe for it, and what you have actually collected. Metric shows both side by side — and the member trends behind them.
Billed and collected, not “projected”
Billed is what your active and expired members owe for the month, worked out from each member’s start date and plan length — a three-month member who joined in March is billed in March, June, September and December. Collected is what you have recorded as paid. The percentage collected tells you, at a glance, how much of this month’s money is still outstanding.
Alongside them: your active member count, average revenue per member, a monthly chart of collected revenue, and a breakdown of the month by plan type, so you can see whether your monthly members or your annual ones carry the gym. Day passes are reported as one-off income, outside the collection rate.
The morning view
The dashboard is what the desk opens first: everything that needs attention today, without running a report.
Overdue members
Who has lapsed and needs a word at the desk.
Expires this week
Who to catch before their date passes.
Active members
Your paying membership right now.
Reminder queue
Which reminders are going out next, to whom.
Recent payments
The latest payments recorded, as they happen.
Collected revenue
Trailing months of collected revenue, charted.
Who joins, who renews, who leaves
- Renewal rate and churn rate for the period you choose, with the membership trend over time.
- New sign-ups this month, and this year against last year.
- At-risk members: active members grouped by how many days remain until their payment is due.
- Cohort retention: for each sign-up month, the share of members still active one, three, six and up to twelve months later — the clearest picture of whether new members stay.
Questions gym owners ask
Why doesn’t Metric divide annual memberships by twelve?
Because an annual member does not pay you a twelfth of their fee each month. They pay once, in the month their year renews. Spreading that payment across the year produces a smooth “projected” figure that no month ever actually bills — and comparing real cash against it can show a gym collecting more than 100% of what it was owed.
Metric bills each membership in the month it falls due, so the collection rate compares like with like. Our guide billed vs collected: measuring gym revenue works through an example.
Which members count as billed?
Active and expired members — the ones who owe you money. Suspended and cancelled members are not billed.
Does Metric track attendance?
On the Enterprise plan, every scan at your fingerprint reader is logged — entries and refusals — in the door activity log. See access control.
Related
- Billed vs collected: measuring gym revenue
The method behind Metric’s revenue figures, with a worked example.
- Payment collection and renewals
Where the collected figure comes from.
- Membership management
Plan lengths and statuses — the inputs to every figure here.
- Metric for Sri Lankan gyms: the full overview
Where the numbers come from, and what else Metric runs.
Run the gym. Let Metric keep the records.
Start with a 30-day free trial — no payment details needed — or ask for a walkthrough and we will show you Metric with your own plans and prices.